special offers

G.3 Slim Extra Strong – A discreet, extra strong and slim original portion snus from Swedish Match that delivers General’s iconic flavor of robust and spicy tobacco that incorporates tones of bergamot and oak together with subtle notes of tea and leather.

G.3 Slim White Extra Strong – A nicotine packed and discreet portion snus that delivers extra strong nicotine kicks (16 mg/portion) together with General’s classic flavor of spicy tobacco topped with hints of bergamot, green herbs and subtle tones of tea and hay.

General Variation is a brand new snus series, based on General's classics - with new and exciting flavor combinations! General Variation Smoky Oak Portion has a spicy and rich tobacco character, with clear tones of pipe tobacco, tar, woodfire and oak, also hints of bergamot and leather.

General Variation is a brand new snus series, based on General's classics - with new and exciting flavor combinations! General Variation Rustic Blend has a spicy and rich tobacco character, with clear tones of dried herbs, citrus and pepper, and some resin and Rosemary.

General Classic Licorice Portion - a wonderfully round and smoky Tobacco flavor with clear flavors of licorice root and anise, along with that hint of citrus. It's a General! Full-sized 1g-pouches!

A tailored snus with the famous General flavor and soft White pouches, a smaller and more optimized can to fit into your pocket.

A strong mini portion snus in white pouches. Strong and spicy snus with an element of citrus.

General Nordic Mint Portion - a blend of premium tobacco, enhanced by a fresh and slightly sweet peppermint and spearmint flavor, with subtle herbal notes. Released in 2011.

General Classic Blend Portion has a well-balanced tobacco mixture with notes of caramel, exotic fruits and herbs.

Looking for a perfect fit and the perfect snus? General Long Portion has the unique long portion format, a perfected recipe and still the same beloved General taste.

A very popular mint snus - General Mint, with a clear and refreshing flavor of peppermint. The 1g white portion gives a fresh feeling and is less runny than an original, with the moist snus providing for a long lasting snus experience.

General's strongest loose snus, with the classic General flavor dating back to 1866. General Classic Extra Strong loose is the snus of choice for those who want a strong tobacco flavor and more nicotine. General Extra Strong has the real, very popular General flavor; a distinct tobacco taste with hints of bergamot and pepper.
 

General snus in a mini format, with the unmistakable flavor of General Mint - a clear and refreshing peppermint taste!

A General snus with a strong Wintergreen flavor, developed especially for the American snus market but can definitely be enjoyed everywhere. Extremely refreshing! Comes in 1g white portions with a tobacco weight of 24 g per can.

General Classic Extra Strong Portion - one of General's strongest portion snus. General Extra Strong Portion is the snus of choice for those who want a strong tobacco flavor and more nicotine. General Extra Strong has the real, very popular General flavor; a distinct tobacco taste with hints of bergamot and pepper.

General Classic White Strong has a higher nicotine content than General White, but the same full-bodied Tobacco character with prominent bergamot flavor and hints of tea, grass and leather. A strong Classic!

General Onyx Silver Portion is a portion snus from Swedish Match with a powerful character and flavor. Its completely black portions deliver strong nicotine kicks (11 mg/portion) together with a spicy tobacco flavor that is topped with a light touch of sweet licorice.

The discreet General - full-bodied, spicy tobacco taste with pronounced notes of bergamot and hints of hay and green grass. The moistened surface of the mini portion provides for a fast flavor release and full bodied character. 

The one and only General Classic Loose - same recipe since 1866! It is a unique blend of 22 different tobaccos and hints of bergamot, tea, hay and leather. General is a loose snus that is easy to hand mold into a shape that fits snuggly under the lip and when in place it provides a fast flavor release with full bodied character.

The one and only General Classic Portion! Swedish snus Classic with a spicy taste and pronounced bergamot flavor. Add a hint of tea, grass and leather. Bergamot is a citrus fruit which provides the snus with a fresh taste. For many snusers around the world, General Portion is synonymous for real Swedish snus. Now in 1g-portions again - 24g tobacco weight per can!

White and discreet General snus - full-bodied, spicy tobacco taste with pronounced notes of bergamot and hints of hay, green grass and leather. Dry mini portion surface and less runny for a fresh feeling, with the moist snus providing for a pro-longed flavor release.

The famous General Classic White Portion - a spicy snus just like General Classic Portion, with the typical bergamot flavor and hints of pepper, grass and leather. Bergamot, a citrus fruit, provides the snus with a fresh flavor and the typical General-feeling. 1g of snus per portion!