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Kaliber snus

A snus of high Kaliber.

Swedish Match's range of snus has options to satisfy every taste. From classics like Ettan and General to modern newcomers like Kaliber. Each brand offers a unique flavor experience. In April 2011, Swedish Match introduced a new portion snus - Kaliber.

Kaliber is a modern and attractively priced alternative for snus consumers. It is a brand for all those who want an affordable high quality snus, produced according to Swedish Match's high quality standards. Kaliber's medium-bodied and flowery tobacco character with hints of wild herbs, citrus and red berries is more than well worth its price!

The brand was launched in original and white portion format. Original Portion has a fast and robust flavor release, whereas Kaliber white portion is dry on the surface for a less runny and fresh feel. The snus however is moist to provide a prolonged flavor release. Once you open a can of Kaliber, its tasty citrus aroma will capture you. The Kaliber family has welcomed Kaliber Original Extra Tobakssmak Portion - a strong tobacco character with hints of citrus, tea and leather. Kaliber+ is a variety in white and original portions that are stronger, with plumper portions and has a robust tobacco flavor.


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Rigorous control - from plant to pouch

It starts in the soil. Before someone even puts a seed in it, soil samples are taken to a laboratory in Sweden for analysis. Swedish Match experiments with cultivation in different countries to achieve the best possible raw tobacco. If declared a good soil for tobacco, seeds are planted and every step in the development and the cultivation of the plant is carefully monitored. The tobacco is selected on the basis of seed type, location, climate, leaf position on the plant and curing conditions. When cultivation have started, representatives from Swedish Match will visit the plantations regularly to ensure that the crops will meet the requirements. There's a simple purpose for all this care: To ensure that the tobacco that ends up being selected for the various snus blends from Swedish Match contains the lowest levels of undesirable components possible. This quality control continues through the entire chain of production; when the leaves are harvested and air-cured; when transported and later sorted in a gianormous, perfectly climatized storehouse. Then, finally, the tobacco will find its way to the factory.

When hi-tech meets a 200 year-old tradition.

In step one, the tobacco leaves are crushed and ground to fine grains; the size of the particles varies with the brand. The tobacco is then carefully mixed into a blend. A blend could contain anything between 10 and 30 different grades of tobacco depending on the recipe. In step two, the tobacco is mixed with the other main snus ingredients; water and salt. It's then time for it to undergo heat treatment, (pasteurization). After being chilled the tobacco meets the different ingredients - spices, natural oils or even bourbon whiskey - that will give the snus that extra flavor and special character. And then, finally, it's time for packaging. Loose snus goes straight into the can. For portions the correct amount of snus is first wrapped in a little pouch. In the Swedish Match factories, there is a zero tolerance for errors. Everything - which means everything - is completely focused on delivering top quality. Sophisticated instruments measure and control the process along with watchful and well trained eyes. The tradition of manufacturing snus is 200 years old in Sweden, but there's nothing traditional or old about the Swedish Match production plant. If your nose wouldn't detect the pleasant scent of tobacco here and there in the manufacturing facility, you could easily picture that parts for a fighter jet were being produced instead of snus. They even invented their own quality standard, GothiaTek. And that certainly did not happen because they wanted to make life easy for themselves. It's very much the other way around. Yes, those Swedes are a tough bunch.