Catch snus, a snus for the 21st century with that contemporary, urban feeling! Many refreshing flavors and different portion sizes. Modern, tasty and refreshing - it is a Catch!
The country that gave us the propeller, the adjustable wrench, the dynamite and the zipper have one or two things to add to the world of flavored snus. Here's the story about a contemporary, un-macho product. And if you ever wondered if there's a Catch, we'd gladly respond: Of course there is!
It was a an eventful year: The title Miss Universe was won by a pretty young lady from the Swedish town of Eskilstuna. The Cold War was still very much a reality with the Swedish Navy hunting submarines along the coasts. A personal computer was typically sold with 128K of internal memory. A guy flying a with a rocket opened the Olympic Games. And of course, Swedish Match launched their innovative brand Catch!
Not only did it come with licorice flavor. It was also packaged in smaller portions and two years later the mini portions came along. It should be mentioned that Catch didn't invent the pouch, but the pouch helped to open people's eyes to Catch. The pouch is actually an early 1970s invention. Surveys showed that many customers were put off by the idea of having loose tobacco in their mouths. After a period of serious brainstorming one solution was found: the pouch. The challenge was to make it not too dry and not too wet while releasing the proper amount of flavor and nicotine. It also had to be comfortable. There was also a demand for new flavors and new ways to enjoy snus!
It was easier said than done. Research showed that the consumers wanted a product that was exciting, fresh, innovative, discreet, unisex and accessible. Catch was the result of these efforts. The Catch Licorice was the first on the scene, but many exciting flavors have come since then!
Let's just relay what the consumer surveys show: A relatively large share of the Catch users are female. This fact will not shake up the market or raise that many eyebrows. Even though an increasing number of women discover smokeless tobacco as an alternative to smoking, the size of the pouches and the fresh flavors of the Catch portfolio seem to get the thumbs up from women AND men. Catch is unlike many of the other snus brands available, which traditionally have been rather masculine creations. As a retailer, we try to have a constant dialogue with our consumers, and as far as we are concerned, the Catch is a modern brand. Refreshingly contemporary and un-macho. We don't know about the good folks at Swedish Match, but we have found the Catch consumer to be an optimistic and broad minded person, spontaneous and updated about what goes on around her (or him!). Oh, how we wish that we were like that ourselves!
Catch snus, a snus for the 21st century with that contemporary, urban feeling! Many refreshing flavors and different portion sizes. Modern, tasty and refreshing - it is a Catch!
The country that gave us the propeller, the adjustable wrench, the dynamite and the zipper have one or two things to add to the world of flavored snus. Here's the story about a contemporary, un-macho product. And if you ever wondered if there's a Catch, we'd gladly respond: Of course there is!
It was a an eventful year: The title Miss Universe was won by a pretty young lady from the Swedish town of Eskilstuna. The Cold War was still very much a reality with the Swedish Navy hunting submarines along the coasts. A personal computer was typically sold with 128K of internal memory. A guy flying a with a rocket opened the Olympic Games. And of course, Swedish Match launched their innovative brand Catch!
Not only did it come with licorice flavor. It was also packaged in smaller portions and two years later the mini portions came along. It should be mentioned that Catch didn't invent the pouch, but the pouch helped to open people's eyes to Catch. The pouch is actually an early 1970s invention. Surveys showed that many customers were put off by the idea of having loose tobacco in their mouths. After a period of serious brainstorming one solution was found: the pouch. The challenge was to make it not too dry and not too wet while releasing the proper amount of flavor and nicotine. It also had to be comfortable. There was also a demand for new flavors and new ways to enjoy snus!
It was easier said than done. Research showed that the consumers wanted a product that was exciting, fresh, innovative, discreet, unisex and accessible. Catch was the result of these efforts. The Catch Licorice was the first on the scene, but many exciting flavors have come since then!
Let's just relay what the consumer surveys show: A relatively large share of the Catch users are female. This fact will not shake up the market or raise that many eyebrows. Even though an increasing number of women discover smokeless tobacco as an alternative to smoking, the size of the pouches and the fresh flavors of the Catch portfolio seem to get the thumbs up from women AND men. Catch is unlike many of the other snus brands available, which traditionally have been rather masculine creations. As a retailer, we try to have a constant dialogue with our consumers, and as far as we are concerned, the Catch is a modern brand. Refreshingly contemporary and un-macho. We don't know about the good folks at Swedish Match, but we have found the Catch consumer to be an optimistic and broad minded person, spontaneous and updated about what goes on around her (or him!). Oh, how we wish that we were like that ourselves!
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