It's all in the name: Kronan, which translates to The Crown in Swedish. Does it sound familiar? The Swedish Krona, is what you use in Sweden to pay for the necessities and luxuries. The Kronan snus is about value for money - or affordable luxury, for those who prefer such a description.
Kronan is a Swedish snus which isn't a century old. When it was created things like fast computers and wireless broadband were available to the public at a modest price. It happened in 2005. Swedish Match brought one of their traditional Swedish tobacco recipes to life. It was a necessary move, as their government decided to raise what was already the world's highest taxes. One of the Tobacco Masters at Swedish Match is often quoted with saying "We can't really do anything about the taxes but we can cut costs as much as possible while still providing a good product." That sums up the idea behind Kronan quite well. The name Kronan was derived from a coin in Sweden; Enkronan, which is worth somewhere between 10 and 15 cents, depending on where the economy is more healthy. But regardless of the economic situation, everybody have the right to a good snus.
Life shouldn't be complicated. Career isn't that important. Buying stuff that gives you status isn't really worth it, right? If you agree on the above, you will probably appreciate the Kronan even more. Rest assure that the good people at Swedish Match will never compromise on quality. In the case of Kronan, tobacco that is widely available in large quantities will be chosen and there will be no funky package design. These measures are taken in order to cut costs. And when costs have been cut, more people will afford to reward themselves with a good product. In short, the Kronan is a solid delivery of Swedish snus. Enough to make quite a few competitors jealous.
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