This snus was born with the smoker in mind. Every pouch will deliver about 40% more nicotine than your average snus brand. But any question about the true identities of Nick and Johnny, will probably remain unanswered...
The folks at Swedish Match had a mission: To make a snus that would suit the new generation of snusers, not bound by traditions. They started with asking a lot of questions to a lot of snusers. The result was a snus with some 40% more nicotine in it - 11 mg per pouch, compared to the typical 8 mg. This was crucial as the smokers otherwise would be less likely to consider a smokefree alternative. They also decided to name it Nick & Johnny. The Original was first released in Norway in 2006, where it became popular very fast and quickly gained a healthy 2% market share, (which is quite a lot of snus). One year later, it was time for Nick & Johnny Strong, a snus with even more oomph given to it. Each pouch delivers a potent dose of 12 mg nicotine. In the summer of 2010, Nick & Johnny Strong was upgraded with White-portion technology, where the tobacco undergoes a moist treatment before being sealed in pouches.
The result is a slightly drier snus, that has won the heart of Norwegians, in particular - sales of this type of snus went up with 164% in less than three years. Mission accomplished? Well, we haven't seen the end of the Nick & Johnny story yet. Our gut feeling is, that with time it will be developed and refined even more. The folks at Swedish Match are not lazy.
We have failed. So far, any attempts on finding the true identities of Nick and Johnny have been unsuccessful. Googling didn't help. We even managed to take a peek inside the brand bible. Nothing of substance there. We believe that this is a brand for people who are not like us. For the record we are quite ordinary 9-to-5 workers (sorry, that's a lie - we often work at crazy hours) and honestly, most of us look like your average computer consultant. The average Nick & Johnny snuser will probably be found in places that are way too hip for us. We peeked into a hipster world of fixed-gear bikes, club promoting, conceptual street art, avant garde photography, longboard skaters, re-editing and remixing dance music... Not that we didn't like what we saw. The people were laid-back. They seemed very comfortable in their own skin. Their music was somewhat beyond the Top40 format. They had quite a bit of a slacker attitude but were apparently working hard on different projects. We could go on like this for quite a while, but we think you get the idea. It was interesting but it was simply not our world, (heck no, we sell snus!). We saw something different and met some different people. This is their snus. Maybe it's yours as well?
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