Let us introduce you the Swedish Match’s new ONE. A brand that has been on the scene for a while but who recently went through an extensive make-over. Its flavors, portions, names and its design have been updated and modified to give ONE a more modern look and feel. ONE is a brand that breaths new life in classic and popular flavors inspired by snus icons such as General and Göteborgs Rapé by taking advantage of modern- and top of the line production techniques. ONE Snus has powerful flavors, well-filled portions and it use thin portion paper.
So what’s new and what has been improved? One of the noticeable changes is that ONE’s new portions are a bit larger than the old ones. This has made it possible to fill them with more tobacco, which in turn means that their kicks and flavors pack more power. The natural material used for its portions are now thinner than ever before, which makes them designed to fit softly under your lip and to provide an instantaneous release of both flavor and nicotine. ONE’s visual design has also gone through an overhaul to better express the brand’s more modern image and profile. Clean and stylish cans with a color-scheme that corresponds with the names of the snus. But the names are more than just that, they also hint about which flavors and aromas that lay inside the cans waiting to be savored.
ONE Blå (Blue) is a white portion snus that delivers a flavor inspired by Göteborgs Rapé’s timeless recipe. It has a light and spicy tobacco character topped with delicious tones of lavender, juniper and subtle hints of tree and citrus. A nuanced flavor that is enhanced by a strong nicotine kick (13 mg/portion).
ONE Vit (White) - Its white portions deliver General’s classic flavor where light and spicy tobacco meet hints of bergamot and citrus complemented by subtle tones on tea. ONE Vit (White) delivers strong and stimulating nicotine kicks (13 mg/portion).
ONE Svart (Black) If original portion snus is more your kind of snus then ONE Svart (Black) got your back. It delivers General’s iconic flavor of dark and spicy tobacco topped with tones bergamot, citrus and light touches of tea and leather.
ONE Röd (Red) – A white portion snus with a tobacco blend inspired by Göteborgs Rapé’s classic recipe. It incorporates tasty notes of wild berries for a fruity finish. With a nicotine content of 13 mg/portion, it delivers strong and satisfying nicotine kicks.
ONE Grå (Gray) – This white portion snus has a tobacco character inspired by the iconic recipe of Göteborgs Rapé, and it has a nuanced flavor where spruce shoots, juniper tree and citrus meets notes of apples. It has nicotine content of 13 mg/portion, making sure that its kicks are satisfyingly strong.
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