Catch snus, the tobacco for the 21st century. Not the traditional flavours, it comes in a range of new exiting tastes. For a contemporary, urban lifestyle. More and more Swedes are choosing Swedish snus over other forms of tobacco. One of the most attractive brands in the Swedish Match snus portfolio is just the Catch snus.
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Originally known as Ljunglöfs Ettan snus, the brand was introduced in Sweden in 1822 by Jacob Fredrik Ljunglöf. This smokeless tobacco is available in two formats – loose-weight and portion packed. The packaging and look of Ettan snus loose has changed little over the years remaining true to its traditional roots.
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Since 1915, General snus is carefully crafted from selected tobaccos according to a secret recipe. Before the early 1900s, many manufacturers offered a general snus as a generic, universal product based on simple ingredients. Over time, some of these recipes were refined and were developed as brands in Sweden. Today, General snus is the largest snus brand in Scandinavia.
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The Goteborgs Rape brand of snus has become much more popular in recent years than it ever has been before. As many people are discovering the enjoyment of the white portion snus that have recently been added to the industry, Göteborg Rapé has the reputation of being one of the first white portion snus available on the market.
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It started in northern Sweden, where the climate is brutal and people talk when necessary (otherwise they don't). In this region, the coarse-grained snus quality won its first fans. It remains largely unchanged today, with that special and very robust tobacco character. A product for hard-core enthusiasts only? Then, Sweden must have quite a few of them, as it is one of the most popular brands on the Swedish market.
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In April 2011, Swedish Match introduced a new brand of portion snus, Kaliber. Kaliber is a modern and attractively priced alternative for snus consumers. It is a brand for all those who want an affordable high quality snus, produced according to Swedish Match's high quality standards. Kaliber's medium-bodied and flowery tobacco character with hints of wild herbs, citrus and red berries is well worth its price!
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In step one, the tobacco leaves are crushed and ground to fine grains; the size of the particles varies with the brand. The tobacco is then carefully mixed into a blend. A blend could contain anything between 10 and 30 different grades of tobacco depending on the recipe. In step two, the tobacco is mixed with the other main snus ingredients; water and salt.
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It's all in the name: Kronan, which translates to The Crown in Swedish. Does it sound familiar? The Swedish Krona, is what you use in Sweden to pay for the necessities and luxuries. The Kronan snus is about value for money – or affordable luxury, for those who prefer such a description.
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Nick and Johnny
This snus was born with the smoker in mind. Every pouch will deliver about 40% more nicotine than your average snus brand. But any question about the true identities of Nick and Johnny, will probably remain unanswered...
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Oden’s got everything from traditional Swedish snus to extremely strong snus which might blow your mind… The manufacturer of Oden’s is the Swedish tobacco company Gajane KB and right now they have the strongest snus in the whole world in their portfolio!
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Göteborgs Prima Fint
According to the headlines, the year 1919 was a rather unsettling one. Although the Versailles Treaty was signed, ending the 1st World War, various conflicts broke out; anarchists were active and on top of everything a volcano erupted in Java. Q: So, was anything created for the benefit of mankind in that year? A: Yes, we saw the invention of the pop-up toaster and of course that mild, slightly sweet snus from Gothenburg.
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There's a different love affair going on. Besides snus, the Swedes are getting stoked on... whisky. In fact, these quiet Norsemen are known to consume more single malt whisky per capita than any other nationality. Why we are telling you this? Because there's a snus that combines both these ways of enjoying life.
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The Russians burned the city of Norrköping to the ground. Forty years later, a young man arrived with the permission to grow tobacco. Within just a few decades, he made sure that an area big as 1500 tennis courts was covered with yellow leaves. The young man manufactured seven different qualities of snus. The most famous: Röda lacket.
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Skruf snus the more exclusive choice for snus users. Each of the tobacco leafs has been manually selected by experts. Only the best leafs are used and only the best parts of them, the whole leaf is therefore not used.
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The Lab Series
The Lab Series by Swedish Match was developed through a collaboration between designers, snus consumers and researchers. The result of this was a new brand, The Lab series with a new formula that was not like anything on the market. The goal was to create the ”perfect snus” by combining specific demands of snus consumers and the latest research.
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Thunder is a high nicotine snus manufactured by V2 Tobacco A/S. V2 is a Danish manufacturer of Swedish snus products. During 2009, Thunder was introduced at BuySnus.com and was the strongest snus available at that time. Today, Thunder still is one of the strongest snus brands in Scandinavia and does meanwhile enjoy worldwide popularity.
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Imagine what things were like at the time: 1) The total global market for personal computers was about 48,000 units. 2) The world's two super-powers were playing a cat-and-mouse game known as the cold war. 3) In cinemas, the rebels were trying to blow up the evil empire's death star. 4) The folks at Swedish Match decided that the it was about time to launch Tre Ankare, a snus that was only available in little pouches.
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