Swedish Match invited the Swedish snuser and MMA-fighter Alexander Gustavsson aka the Mauler to develop a new kind of snus, and here is the result!
Alexander had a few specific requests for the snus - he wanted classical, traditional flavors in bigger and softer portions that fill out well under the lip. It was also important that the portions deliver a lot of strength and flavor. Swedish Match got to work and even developed a new method to process the tobacco while filling the portions, which has given ONE the feel of larger and softer portions, hence a more smooth snus experience.