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General Mackmyra is here!

Snus and whiskey, General and Mackmyra: Swedish Match's General Mackmyra has come, with a promise to fulfill our deep, deep desire for a new, grand whiskey snus, even Swedish Match's finest yet, according to Carl Egeberg, brand leader at Swedish Match.

“We can guarantee that General Mackmyra is the finest whisky snus that Swedish Match has ever made. Our success is the result of Swedish Match’s vast experience and knowledge of snus production, and Mackmyra’s entrepreneurship and willingness to experiment in a highly traditional niche. We formed a product development team of Master Blenders from both Swedish Match and Mackmyra who learned from each other in their quest to find a carefully balanced blend of General’s characteristic flavor and Mackmyra’s malt whisky, Swedish Ek,” he says.

Wow, Carl, that's one mighty promise, but we're all with you! No one doubts General Mackmyra, it also is the most requested, most longed for newcomer this year. The exquisite flavour is composed of rich, dark tobacco character, Mackmyra's malt whiskey, hints of dried fruit and cedar and a touch of tar and malt - if that doesn't sound promising, we don't know what does!

Mackmyra is the (pretty awesome) brand name of the whiskey producer who Swedish Match chose to collaborate with. The company was started in 1999, which makes it a young company in comparison to Swedish Match and their experience and knowledge of 150 years. But instead of focusing on age here, since that seldom is a solid foundation for a lasting relationship, let's all focus on what they do have in common: Both companies specialize in very different but well-matching fields and share the great ambition to make something grand for us to enjoy!

We're extremely hyped and look forward to hearing from you about all your personal opinions on Mackmyra, the snus you were all asking so restlessly about!

Get your General Mackmyra now!



General Mackmyra is here!



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